What if you ACTUALLY learned to do this?

When I started Evidence-based Fitness in 2007, my goal was to draw attention to how research informs, and misinforms health decisions; that what a research paper says it shows, isn’t always what it shows. I thought that by doing this, writers, coaches, and doctors would realize that learning the skill of complex literature analysis  position them to responsibly advise others about their health. After professionally editing complex academic literature for nearly a decade I knew I could lead by example. By modelling good practice, it would lead to good practice. But that hasn’t happened. Health practitioners still don’t have the analysis skills they want.. Health writers still rely on watered-down press releases. This has resulted in a noise-filled infosphere where all opinions seem equal. People actually think putting a stick of butter in their coffee is good for them.

Only 17% of you who take a course on complex literature analysis feel confident about it. I remember seeing how frustrated my classmates were because lecture after lecture, they didn’t know if they were getting it right. If you’re a health writer, you don’t even get a course. Bad experiences create aversion. Aversion creates blind spots. Blind spots lead to poor decisions; and poor decisions can have tragic consequences. I’m a practicing surgeon, so I know how having the right answers can mean the difference between life and death.

For this reason,I am starting an exclusive mentorship program for–for people like you, that care to ACTUALLY learn how to analyze complex academic literature

It’s not enough to lead by example. lecture-style courses make you book smart, but they don’t develop skills. Building a worthwhile skill takes time. It takes practice. Actually, it takes more than practice. It takes guided practice. I was lucky to have mentors who saw value in making positive learning experiences. Snowballs get big fast. They taught me so well I was editing the papers that professors wrote while I was still in school! It’s why I was invited to join the Editorial Board upon graduating from medical and graduate school–the youngest editor in the journal’s history. Since then, I’ve been a research consultant for Men’s Fitness, Experience Life, and Men’s Health magazines; on the advisory board for Examine.com; and reviewer for the Cochrane Collaboration of Systematic Reviews.

Answers aren’t enough. Your audience wants the best answers; and you need to be the one who gives them the best answers. I developed a method to help people like you become a confident evidence based practitioner–  I will help you build upon your knowledge and skills with guidance and feedback and make sure you are in the position to best educate your audience. To make a hard skilleasy. To snowball.

A Critical Mass is the amount of material needed to sustain a nuclear reaction. Once you hit Critical Mass, the reaction is self-sustaining.

I called this mentorship program Critical Mass for four reasons:

1) You receive a critical mass of knowledge, similar to how learning a language requires vocabulary

2) You learn how to use research from a critical mass of guided exposure. A hyper focused learning environment.

3) People learn better when they’re taking a journey together than when they feel alone. The dark isn’t nearly as scary when you’re with friends.

4) Snowball doesn’t have as cool a ring to it.

Once you hit critical mass, there’s no looking back. Coaching and feedback leads to confidence.  Knowledge leads to power. You become a self-sustaining chain-reaction of knowledge and experience. You have the best answers for your audience.

How would your mission be different if you had the confidence to give your audience the best answers?

This mentorship program requires an intense investment of energy. The Fall session of Critical Mass is limited to 5 people.

Start your chain reaction- Apply at http://criticalmass.ninja