To anyone that says, "A randomized controlled trial in nutrition is impossible!" I can now say, "You just don’t want it badly enough."
As you are already probably aware, the Mediterranean diet is one of the diets that started it all. Its rules are relatively simple: lots of olive oil, lots of fruits and nuts, lots of vegetables and cereals, and some fish and chicken, and not a lot of dairy, red meat, processed meats, and sweets and some wine (And while Greece is part of Mediterranean, Greek yoghurt does not seem to feature prominently in this diet–so think on that a bit…)
The Mediterranean diet has been studied a lot. One could argue that of all the diets that have gone though fad phases, including the Atkin’s diet, the Mediterranean diet has been studied the most. In particular, its effects on preventing cardiovascular events (stroke, heart attacks and death from either) has been of particular interest. There have been major cohort studies, but never a randomized controlled trial.
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Today is Valentine’s Day (Happy Valentine’s/Bitter Single’s Day!). So I thought I’d give my post a brain-washing theme (cynical much? 🙂 )
With the advent of Instagram, Facebook, Twitter and now, Vine, the power of the testimonial has never been greater. It’s easy to be bombarded by images of amazing before and after, and even “now” photos of clients of trainers and nutritionists, all trying to cajole their way into your mind and ultimately into your wallet. Googling the terms “fitness”, “marketing” and “testimonial” returns over 100,000 hits, the first few pages of which are testimonials on how testimonials can help grow a fitness business. How’s that for meta?
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