In the fitness industry, everyone’s trying to get or stay ahead. And while there are lots of ways to do that, tapping into published research is one of the more common ways to “reveal” something new and come across as being more leading edge than the next guy/girl.
I would argue that most people who post links to PubMed haven’t read the actual study, but are just browsing abstracts. I’ve written about what abstracts are good for in the past. But it’s been a while since I’ve really taken the theme up.
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