Today is Valentine’s Day (Happy Valentine’s/Bitter Single’s Day!). So I thought I’d give my post a brain-washing theme (cynical much? 🙂 )
With the advent of Instagram, Facebook, Twitter and now, Vine, the power of the testimonial has never been greater. It’s easy to be bombarded by images of amazing before and after, and even “now” photos of clients of trainers and nutritionists, all trying to cajole their way into your mind and ultimately into your wallet. Googling the terms “fitness”, “marketing” and “testimonial” returns over 100,000 hits, the first few pages of which are testimonials on how testimonials can help grow a fitness business. How’s that for meta?
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The New Year season is full of resolutions to diet for weight loss. It’s also one of the most fruitful seasons for merchants who produce weight-loss products to add to their bottom line. They’re easy to find and getting more and more clever with each passing year. They’re on Google Ads, banner ads, Facebook, Twitter, youTube, and infiltrate virtually every other on-line media you use on a daily basis.
This easily leads to information overload, as well as fear-based marketing: How do you choose from all of the products available? How do you sift through the inundating assault of those massively lengthy webpages that have PARAGRAPHS of text and testimonials? And worse yet, how do you know that one of those products isn’t better than the one you’re going to buy?
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I recently joined Twitter. Mostly, because I wanted to see what the fuss was about and it seemed like a neat way to tap into yet another network. The interesting thing about Twitter early on, is that (for those of us who have attention spans of gnats) that Twitter feed page doesn’t change very often unless you start following people’s Twitter feeds (I’m sorry, but “tweeps”? Seriously, no.) So I started searching for names of people I thought would be interesting to follow and whether they had feeds to follow or not. And on my journey through Google, I stumbled on this excerpt from someone I would consider to be one of the most impressive physique models in the world. I’ve broken them down, point by point instead of the entire crammed-in paragraph. but they are sequential (and I don’t think they’re taken out of context):
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