When I started Evidence-based Fitness in 2007, my goal was to draw attention to how research informs, and misinforms health decisions; that what a research paper says it shows, isn’t always what it shows. I thought that by doing this, writers, coaches, and doctors would realize that learning the skill of complex literature analysis position them to responsibly advise others about their health. After professionally editing complex academic literature for nearly a decade I knew I could lead by example. By modelling good practice, it would lead to good practice. But that hasn’t happened. Health practitioners still don’t have the analysis skills they want.. Health writers still rely on watered-down press releases. This has resulted in a noise-filled infosphere where all opinions seem equal. People actually think putting a stick of butter in their coffee is good for them.
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The art of social partner dancing is already rare. People do not want to feel like they look stupid. If you make them feel, regardless of how they actually look, like they look stupid, they will not come back. If you make them feel like something is overly complicated, they will not come back. Building a swing dance scene is a little bit like being a door-to-door salesperson; you have one opportunity to make your mark, or lose your audience forever.
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