How statistics can protect your willpower

Today is Valentine’s Day (Happy Valentine’s/Bitter Single’s Day!). So I thought I’d give my post a brain-washing theme (cynical much? 🙂 )

With the advent of Instagram, Facebook, Twitter and now, Vine, the power of the testimonial has never been greater. It’s easy to be bombarded by images of amazing before and after, and even “now” photos of clients of trainers and nutritionists, all trying to cajole their way into your mind and ultimately into your wallet. Googling the terms “fitness”, “marketing” and “testimonial” returns over 100,000 hits, the first few pages of which are testimonials on how testimonials can help grow a fitness business. How’s that for meta? Read More...