The Information Diet
The New Year season is full of resolutions to diet for weight loss. It’s also one of the most fruitful seasons for merchants who produce weight-loss products to add to their bottom line. They’re easy to find and getting more and more clever with each passing year. They’re on Google Ads, banner ads, Facebook, Twitter, youTube, and infiltrate virtually every other on-line media you use on a daily basis.
This easily leads to information overload, as well as fear-based marketing: How do you choose from all of the products available? How do you sift through the inundating assault of those massively lengthy webpages that have PARAGRAPHS of text and testimonials? And worse yet, how do you know that one of those products isn’t better than the one you’re going to buy? Read More...
It was bound to happen
This blog entry is courtesy of Fran Mayo who read an article in “Runner’s World” about some of the benefits of drinking pomegranate juice. It was fairly inevitable that I would get around to talking about pomegranate juice. It is, after all, all the rage right now and POM is currently in the media regarding some dubious health claims.
There are lots of reasons to drink pomegranate juice. Personally, when it first came out as a commercial product, I thought it was a pure novelty. I mean, have you ever EATEN a pomegranate? It takes FOREVER. The whole idea of juicing enough fruit to make a whole bottle of pure pomegranate juice was just unfathomable. So from my perspective, one of the reasons to drink pomegranate juice is because you can. All that pomegranate-y taste without the painstaking work. Read More...
Fear of loss: How the fitness claims get you
All through my undergraduate “career”, I worked in labs. Just as there are gym rats, I was a lab rat. Great experience for me. Okay pay for a student. But when I finished my undergrad, I already knew I was going to start my Masters in the fall. And at the time, I also felt that I had never really earned an honest dollar. I had never set foot outside the Ivory Tower and so I wanted to experience what a “joe job” might be like. My first choice was to be a waiter–pretty social, they seem to have a lot of fun for the most part, and the pay was probably better than my lab stipends. But in Toronto, getting a job as a waiter is tough competition. In the end, I lucked out, but there was a period of a month or so where I hadn’t found that job.
So what’s a 23 year old, freshly graduated biology major to do? Hit the want ads, of course. What happened next is a story unto itself, but the crux of the story is that I ended up doing a short stint as a door-to-door salesman with a franchise of one of the largest direct sales companies in the world. Read More...