The Future of Evidence-Based Fitness

For the last 3 years, Evidence-Based Fitness has languished in blog posts for a number of reasons, but the most important one is this: I really don’t feel like I have anything unique to say that I haven’t already said. I started Evidence-Based Fitness as a countermovement to fishy scams selling things with no justification for their claims. But as time as marched on, the market has gotten savvier, and scammers are just marketing as if they do have scientific evidence for their claims. The use of the term “evidence” has soared as a substitute for “legitimate”, when actually, nothing has actually changed. Just like certain branding on foods have health auras, branding a product or service as “evidence-based” has a “validity aura”. Read More...